What we offer

Market positioning
Market positioning
Status analysis
Status analysis
Spa concept
Spa concept
Hotel/Resort concept
Hotel/Resort concept
Holistic Wellness concept
Holistic Wellness concept
Infrastructure analysis
Infrastructure analysis
Investment plan
Investment plan
Team recruitment & training
Team recruitment & training
Marketing plan
Marketing plan
OperationalStart-Up
OperationalStart-Up
Product Development
Product Development

Along with all offers we can deliver a concept, action plan and training and support.

Step by step Concept building

  1. For running businesses: After analyzing and clarifying your current market position, together with you we set a new target.
    For new concepts: we are positioning your future business in the desired market position.
  2. Define your guest target group.
  3. Formulate your guest target groups expectations and desires.
  4. Formulate a unique concept philosophy for the required project which meets point 3.
  5. Define guest frequencies.
  6. Prepare an infrastructure and facility brief.
  7. Define an investment brief, if agreed and followed by a plan.
  8. Design a respective team in numbers and positions considering guest frequencies (high and low).
  9. Create a marketing concept and a PR plan including budget.

Operational Start-up
preparation

  • Provide a detailed plan of equipment specifications for all areas within the project.
  • Formulate the project pre-opening plan & budget.
  • Set up and integrate all information technology systems.
  • Define the team structure to start-up in numbers and position.
  • Design all products, packages and services offers for the project including pricing.

Implement a project total quality and controlling management system

PR & Marketing

“A successful fisherman needs to know when and where to find the good fish before he comes to the sea”

  • Determine how best to promote team and guest awareness of the project.
  • Determine marketing strategies in close cooperation with the project.
  • Formulate project media plan and advertising strategy with the project.
  • Design a plan of promotions of special packages.
  • Provide continuous monitoring to ensure the benchmark of guest satisfaction.

Operational Start-up

  • Formulate the Spa’s pre-opening plan & budget
  • Provide detailed equipment specifications for all areas within the Spa
  • Set up and integrate all information technology systems
  • Design the staffing structure
  • Create marketing and PR plans
  • Finalize Treatments and Programs for the Spa
  • Implement the Spa’s Total Quality Management System

PR & Marketing

  • Determine how best to promote awareness with Customer Relations Manger
  • Determine marketing strategies in close cooperation with the resort/partner
  • Formulate Spa media plan and advertising strategy with the resorts/partners
  • Design a plan of promotions and special packages
  • Provide continuous monitoring to ensure guest